Target Audience Full Profile:
- Age Group: 16-25
- Gender: Slight majority of male readers perhaps 55% male and 45% female
- Level of Education: Sixth form, college, HE or university students
- Level of Income: Low, from allowance or part time jobs
- Disposable Income: Most of their money is spent on entertainment (music, gigs, video games, films), clothing, transport, food, mobile phones and other similar technology
- Interests/Current Lifestyle: Attend gigs and festivals regularly, also spend money on other forms of entertainment and clothes, phone bills/credit. Mainly full time in education, some may work part time or do voluntary work
- Aspirations: Want to go to university or if already in university want to graduate and enter professional careers
- How do they communicate with each other? Social networking webistes, blogs, texting and phonecalls via mobile phones
- Where do they live? Greater London, with a smaller number of readers living outside the area but working/going to school or going there on a regular basis
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