As well as commenting on typography, I've also experimented with ideas for a masthead using different font sizes and colours. I think the third one is particularly effective as I can also use it as a logo (three letters on each line is the 'magic number' in branding) inside the magazine, too.
However, I decided to change the masthead font upon receiving some early audience feedback. I was told that this font would have been more appropriate for a magazine like Mixmag which focuses on dance and electronic music.
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