Monday 11 October 2010

3.1 Textual analysis of codes and conventions

Activity: Studying reader profiles


  1. Summary of music consumption in NME readers
The majority of readers buy physical copies (CDs or LPs) from record shops which are mainly major chains rather than independent retailers, but the difference in percentage is small. They have extensive music collections (they are described as 'music completists') who purchase single tracks, b-sides and live/remixed versions. Nearly all of the readers surveyed owned a CD player, although the survey was carried out in 2004-5, so it is imperative that one notes the revolutionary impact of mp3 downloads and iPods or other mp3 players.
Fewer readers recorded in the survey bought tracks or whole albums online, had records copied onto their computers.

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